What do floppy disks, slide projectors, overhead projectors, portable dictation devices, walkmans, and cassette tapes all have in common?
They are all part of our not too distant technological past.
Today technology is rapidly changing. History will remember this time as the age of disruption.
When you think about it, almost every industry, your business included has been or is being completely disrupted. Trillions of dollars are being made and lost while businesses grasp for the newest tools and technology hoping for that competitive advantage. However, many if not most business owners do their best to avoid friction and don’t recognize that the strategic underpinnings of their business are what needs change.
Businesses That Fight Friction — EMPOWER
Fighting friction enables businesses to divorce themselves from legacy business models. When fully embraced, it creates unprecedented customer relationships. It builds armies of evangelists. It produces unparalleled financial success and empowerment.
This article is intended to help business owners and those that run them on how to leverage new technologies, how to fight friction, and the status quo, how to empower employees and dominate your competition.
Welcome to the revolution!
New Tools and Technologies To Build Success
Tools that improve people’s lives.
Tools that help businesses prioritize how their resources are invested.
Tools that foster innovation, performance, and excellence.
We all need these kinds of tools not just to compete— but to win.
Today everyone knows the truth, and we know it in real-time. At Wright Business Technologies, we probably know this better than most because we are in the business of monitoring 24/7 what’s working and what’s not working for our clients. Being a company that fosters continuous innovation and excellence creates an environment of fighting the status quo and good enough. It’s what allows us to bring value and create meaningful experiences for our clients.
Disrupted by Search
We all know the buyer is in control. In the past, the seller was the one in control. But now, buyers are empowered more than ever. They can leverage search technology to find what they want when they want it — and all without you. The cozy relationships with customers are in disarray. Technology has allowed all of us to tune out the thousands of messages vying for our attention — both good and bad.
We need a new paradigm to confront this reality. While many businesses lament this market change, others are embracing this reality. They are learning it’s not necessary to interrupt people. They can genuinely engage them. Not merely to entertain, but to bring value. It’s why I write this newsletter.
Businesses now stand naked in front of their customers.
Old technologies made it easy to hide.
Today everything is transparent. We can all find out anything we want about anybody or any business. Instead of fighting this friction, the solution can be as simple as being open and helping people make better choices for their IT services, making it almost effortless to talk to a real person or an easier way to learn about Managed IT Services.
One that puts less emphasis on projecting the image of being great and more on actually being great.
The Future of Technology
The future for technology is to replace reach and frequency with reach and empathy. Rather than hoping that people care, the objective is to take new technologies, like this blog, and create content and experiences that are so powerful that people like you will go out of their way to participate in them and then share them with others. It’s about building a true relationship between the business and its audience. One based on open communication, loyalty, and understanding. It’s about getting the audience to truly care.
It’s no surprise to find out that data proves you’re more likely to survive a plane crash than click on a banner ad. That’s because technology has changed the way we look at the world and our expectations of how quickly things should happen.
The New Rules of Business
The future of business belongs to the revolutionaries; those that fight friction, think outside the box, color outside the lines, and communicate in a transparent way.
Become the business that breaks its addiction to doing business as usual. Cut through the hype of the latest technology and focus on actually being great. It’s the sure way of empowering your customers, employees and dominating your competition.
